Glossier is pledging to support Black-owned beauty brands, as well as the Black Lives Matter movement, going forward.
The millennial-adored makeup brand made the announcement over the weekend while protests went on nationwide, seeking justice for the killing of George Floyd, Ahmaud Arbery, Breonna Taylor, and countless other Black American lives lost over the years at the hands of police officials. In a message shared to the brand’s official Instagram account, as well as to that of the brand’s founder and CEO, Emily Weiss, Glossier declared that it will “stand in solidarity with the fight against systematic racism, white supremacy, and the historic oppression of the Black community.” Though dozens of brands have vocalized their support and condolences toward Black Americans at this time, Glossier serves as one of the sole brands to swiftly take monetary action toward the cause.
“We will be donating $500K across organizations focused on combating racial injustice: Black Lives Matter, The NAACP Legal Defense and Educational Fund, The Equal Justice Initiative, The Marsha P. Johnson Institute and We The Protesters,” read Glossier’s statement.
The beauty brand also declared that it would commit an additional $500,000 in the form of grants to Black-owned beauty brands and would announce more on the specific initiative later this month.
“We’re inspired by so many in our community who are using their voices and making change. We see you and are with you,” continued the brand’s message. “For those looking for ways to take action, you can find resources for engagement and education in our [Instagram] Stories.”
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