London Fashion Week Goes Digital and Gender-Neutral in a Positive Move For British Fashion

For the first time ever, the British Fashion Council will officially merge London Fashion Week’s womenswear and menswear shows into a single, gender-neutral showcase. In response to the coronavirus pandemic, LFW will also launch a digital-only platform open to both industry insiders and fashion enthusiasts until June 2021.

Who would have thought that COVID-19 would be the catalyst that LFW needed to embrace more sustainable practices? Merging womenswear and menswear schedules means fewer but better-quality shows, which translates to much less waste produced during Fashion Weeks. The move to digital will also boost morale for British fashion by making viewing access to new collections more inclusive, leading to more engagement from everyday shoppers. LFW’s gender-neutral show schedule will continue for the next 12 months (until April 2021), while LFW’s digital platform will be accessible from June 12, 2020, and until June 2021.

Source: Read Full Article