Rock star Billy Idol has become the face of New York City Mayor Bill De Blasio‘s anti-idling campaign.
“Billy never idles, so why should you?” the star says in a public service announcement intended to encourage New Yorkers to stop idling.
The new environmental campaign is being spearheaded by de Blasio. It encourages people to not leave their vehicles idling.
Idol has also allowed the initiative to use his image for billboards, posters and t-shirts, and his voice for TV, radio and online ads.
Introducing Idol at a gathering, de Blasio said, “He cares about our city, he cares about our Earth, his music has moved so many people and given a lot of us a sense that maybe there was a better way to do things. And today he has shown us there’s a better way to do things.”
The rocker added that he was motivated to take part in the initiative because he lived on Long Island for a few years when he was a child, and music fans in the city helped “ignite” his solo career in the 1980s.
“I just wanted to give back to the city,” Idol said. “And…when I heard about this campaign, it just made sense. It’s amusing, but at the same time it’s very serious. If you can, shut off your engine and save my health…[H]elp my lungs. I need my lungs to breathe and sing.”
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