James Charles Debuts Items From His Painted Makeup Brand, Uses Them at Coachella on Other Attendees

James Charles is showing off new projects from his Painted beauty brand.

The 23-year-old beauty guru announced the impending release of his line earlier this month, explaining that it was four years in the making.

While attending Coachella over the weekend, he offered a tease at what the line will include by doing other attendees’ makeup.

Read more about what will be included in James Charles’ Painted…

In a clip shared on YouTube, James walked around the music festival with a silver purse full of Painted products.

The main product he showed off was called Create Paint, which appears to be a cream-based eyeshadow product. He used it to create colorful and bold graphic eyeliners.

“4 years of hard work later… my own makeup brand is finally coming. I’m beyond excited to share these products with you, but for now, here’s a teaser of what’s to come,” James wrote while teasing the launch. Painted is expected to arrive this summer.

Press play on James Charles’ video below…

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