Alicia Keys is making sure those on the frontlines of the coronavirus (COVID-19) pandemic know they're doing a "good job."
On Monday, Ad Council launched a new campaign for community members to thank the essential workers — including nurses, delivery drivers, grocery store workers and others — helping everyone function during the public health crisis. Titled "Out There for Us," the PSA uses the Grammy winner's new song "Good Job" to empower those risking their lives every day.
“I am honored to be a part of this beautiful message celebrating those working tirelessly through this trying time,” said Keys, 39, in a statement. “The selflessness and hard work of our essential workers and the empathy of everyone coming together is truly inspiring."
She added: "They are heroes and deserve our love and support today and every day."
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Content from the campaign will be plastered on billboards and in hospitals and grocery stores throughout the country, and everyone is encouraged to submit a thank-you message to frontline workers via social media using the hashtag #OutThereForUs.
“While many of us are isolating at home, essential workers are true heroes, bravely continuing their jobs, risking their health and safety to support their communities,” said Lisa Sherman, president and CEO of the Ad Council, in a press release. “This powerful creative from R/GA paired with ‘Good Job’ from Alicia Keys conveys our nation’s support for those extraordinary individuals that continue to keep the country moving. We’re truly grateful.”
Sharing the new song on Instagram on Friday, Keys explained that she wrote the single for those who aren't told often enough that they do a "good job."
"Can’t believe that this song I wrote months ago… is sooo relevant now," she said. "I wrote it for all the people that work so hard and never hear the words 'Good Job.' I believe in us though, I believe in the way we are showing up for each other and caring about each other. The way that we are all connected more than we’ve ever been before."
She continued: "This is for you. You’re doing a good job!"
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