AMI x Novo Collection Storms the Streets of South Korea

For the third edition of AMI‘s collaborative initiative, Alexandre Mattiussi‘s minimalist French label has tapped Korean artist Novo to reinterpret its classic styles.

The union focuses on AMI’s de Cœur heart emblem and gives Novo the freedom to express himself through design. The creative has reviewed the brand’s signature crowned-heart figure in honor of his homeland. Shot on the streets of South Korea, the co-ed offering is plastered with the duo’s humorous monkey illustration — which will be transformed into a balloon at AMI’s Seoul flagship store next month.

Staple hoodies are adorned with the dancing animal, sporting an AMI-branded tee, a French beret, and painting tools. The monkey is pictured on T-shirts beside the Eiffel Tower while holding AMI shopping bags on button-down shirting. The collection is complete with a red beanie boasting the brand’s A logo with a smiley face crown.

Take a closer look at the AMI x Novo collection in the gallery above. The range will drop in-store and online via AMI on April 20.

Elsewhere, the Nike Motiva is your new running companion.
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