Italian broadcaster Rai has commissioned The Bride, a six-part 1960s-set drama series from Banijay-owned Endemol Shine Italy.
Described as a “touching tale of redemption and liberation,” by Banijay, the series centers on Maria, a young woman who marries Italo by proxy, a widespread practice in Italy at the time.
Set amidst significant social change, Maria adjusts to a controversial rural life as a stepmother with the disdain of a husband who is still traumatised by his first wife’s disappearance. Despite the adversity, her unwavering resilience and positivity see bonds begin to form, until the appearance of her ex-boyfriend threatens to change everything.
Airing next year on Rai1, the series is directed by Giacomo Campiotti (Bianca come il latte, rossa come il sangue) and stars Serena Rossi (Ammore e Malavita, Io sono Mia, Mina Settembre) as lead.
“It is fantastic to work with Rai Fiction on a project which shines a light on life in the 1960s, a time of dramatic change here in Italy,” said Endemol Shine Italy CEO Leonardo Pasquinelli.
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