SWAGGER Launches Rebrand With Its SS23 Collection

Founded back in 1999 by the late Takeshi Osumi, better known as “BIG-O,” SWAGGER is launching its rebrand with a new collection. Returning for Spring/Summer 2023, the iconic Japanese label has broken its hiatus with a renewed outlook centered around its ethos of “offering the highest quality streetwear.

The upcoming range expresses SWAGGER’s surveying of contemporary street culture and subculture, fueled by styling inspired by the ’90s and 2000s. Graphic display stands heavy in Drop 1 of the SS23 collection with a series of heavyweight sweatshirts accented by vintage processing. Comprised of 10 styles, the range features a full zip hoodie, pullover hoodie, T-shirts, sweatpants, and a logo cap.

Priced between $60 and $230 USD, Drop 1 of the SS23 collection will be available on SWAGGER’s website December 30.

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