Tesco, Asda, Sainsbury’s and M&S introduce new delivery service – here’s how it works

With supermarkets changing rules during the coronavirus lockdown, making a trip to the shops has become more difficult for some. Supermarkets including Tesco, Asda, Sainsbury’s, Marks and Spencer and Waitrose have signed up for a new delivery scheme to help vulnerable customers get food delivered quickly.


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The new delivery scheme has been introduced to help those unable to shop in stores.

In March, the UK government announced a lockdown that encouraged Britons to stay indoors as much as possible.

With bars and restaurants asked to close, many turned to the supermarkets for all of their meals.

This led to large queues outside stores and some restrictions on certain food and household items.

Long queues and social distancing measures impacted many vulnerable and elderly customers who were unable to shop as easily.

However, a new order and delivery scheme will help those in need get food straight to their doors quickly.

UK microgifting platform Huggg has joined up with the British Red Cross to launch the new service.

It will be available to use by those who need help but do not have friends or family nearby to rely on.

How does it work?

Vulnerable shoppers or their families can purchase a digital supermarket voucher and fill out an online shopping list.

This can be done by visiting the Huggg website and entering the information.

An alert will be sent to the British Red Cross volunteer network and the order will be picked up.


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The shopping is bought by a volunteer using the voucher and delivered quickly to the customers’ door all while complying with social distancing rules.

Any money that is leftover on vouchers is then returned to be used at a later date.

The vouchers will be available to use in the supermarkets Tesco, Asda, Sainsbury’s, Marks and Spencer and Waitrose.

Founder and CEO of Huggg Paul Wickers said:“When the government lockdown came into effect, our offerings at cinemas, coffee shops and other high street chains were naturally paused, but we realised the immediate possibility of doing good and using our platform for positive social impact.

“Initially, we set up voucher sharing which enabled schools to continue to provide free meals to families that would normally qualify. That’s when the British Red Cross got in touch.

“With so many people isolating at home and unable to get to the supermarket to do their shopping in a safe way, we knew we had to help.

“We’re proud to have teamed up with a global charity to directly support those who can’t rely on the help of others.”

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