FUNDRAISING hero Captain Tom Moore’s family have launched a bid to trademark his name for charity events — and for use on calendars, badges and mugs.
The former soldier’s name will be used for “arranging charitable fundraising activities”, collections and sponsorship.
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His family moved to protect his image after he raised £33million walking laps of his garden.
It comes after he was given the honorary title of Colonel on his 100th birthday and awarded a fast-track knighthood.
The application to the Intellectual Property Office was made by his daughter Hannah, 49.
It has been taken out in the name of her company Club Nook Limited it seeks to protect his name for the “arranging and conducting of cultural events for charitable purposes”.
This would cover live events, sports, educational seminars and entertainment – meaning the Coronavirus hero would leave a lasting legacy.
But the application – lodged on June 12 – would also covers products including mugs, cups, biscuit boxes, porcelain and lunch boxes.
His name could also be used on clothing, shoes and trainers and headgear as well as lapel badges, ribbons and ornamental badges.
The trademark application covers the names ‘Captain Tom’, ‘Captain Sir Tom’ and ‘Tom Moore’.
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