{"id":79455,"date":"2023-10-05T07:44:30","date_gmt":"2023-10-05T07:44:30","guid":{"rendered":"https:\/\/posterboyedit.com\/?p=79455"},"modified":"2023-10-05T07:44:30","modified_gmt":"2023-10-05T07:44:30","slug":"men-wont-go-vegan-because-they-dont-think-its-manly-scientists-say","status":"publish","type":"post","link":"https:\/\/posterboyedit.com\/lifestyle\/men-wont-go-vegan-because-they-dont-think-its-manly-scientists-say\/","title":{"rendered":"Men won't go vegan because they don't think it's MANLY, scientists say"},"content":{"rendered":"
Men are less likely to be vegans than women because the diet is not seen as masculine, a study suggests.<\/p>\n
There is evidence that men are far less willing than women to give up steaks and barbecues for a trendy vegan diet.<\/p>\n
To understand why, researchers asked 539 people to rate four vegan meals on a scale of how suitable they were for men or for women.<\/p>\n
The vegan burger, carbonara, goulash and salad were described, on average, as being more appropriate for women to eat than men.<\/p>\n
But the study suggests a vegan diet could appear less emasculating for men if it used more red-blooded language.<\/p>\n
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Men are less likely to be vegans than women because the diet is not seen as masculine, a study suggests (stock image)\u00a0\u00a0<\/p>\n
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Promo image of ‘Bone-In’ Ribs from Juicy Marbles with realistic ‘flesh’ and a bonus snack – edible ‘bones’<\/p>\n
Half the people in the study were given masculine descriptions of the food, like a ‘beast burger’ rather than a ‘wow-factor burger’ or a hearty goulash instead of a gourmet one.<\/p>\n
The man-friendly descriptions of the food included the words smoky, greasy and juicy, with the burger and carbonara described as coming in a ‘massive portion’ for ‘even the biggest appetite’.<\/p>\n
People given manly descriptions of the vegan meals rated them as less suitable for women than men given neutral descriptions like ‘creamy’ and ‘delicious’.<\/p>\n
This suggests more masculine marketing of vegan foods could make them seem less girly.<\/p>\n
But even though people saw vegan foods as less feminine when they had masculine names and descriptions, they still rated the meals as slightly more suitable for women than men.<\/p>\n
Unfortunately they were also no more likely to say they would like to eat the vegan meal, would be willing to try it, or thought it would taste good.<\/p>\n
Alma Scholz, who led the study from the University of W\u00fcrzburg but is now based at Stockholm University, said: ‘Men might be less inclined to consume vegan food due to the need to appear masculine.<\/p>\n
‘Perhaps if we used even more masculine language to describe this food, we could make men more willing to eat it.’<\/p>\n
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Figures show that just 3.82 per cent of men are vegan, while almost one in 10 (9.4 per cent) women now follow the diet<\/p>\n
The study, published in the journal Frontiers in Communication, asked people to rate the suitability of vegan food for men of women from one to seven.<\/p>\n
A score of four meant it was not particularly suitable for either sex, with a higher score meaning it was more suitable for men and a score below four meaning it was more suitable for women.<\/p>\n
When a burger was described to half the volunteers using neutral words, the average rating was 3.68.<\/p>\n
But the rating rose to 3.98 from people, to whom it was described using more masculine words – meaning it was almost seen as a meal equally suitable for both men and women.<\/p>\n
Men appear very sensitive to whether food might make them look like less of a man, based on the study findings.<\/p>\n
Women’s ratings of whether vegan food is more suitable for males or females did not significantly change when masculine descriptions were used – but men’s did.<\/p>\n
The study authors note that meat is culturally associated with strength and masculinity, which might make a vegan diet a hard-sell.<\/p>\n
According to scientists, switching to plant-based products that mimic real meat can help the planet.\u00a0<\/p>\n
Livestock farming at the current rate hurt the environment in a number of different ways.<\/p>\n
Cows, pigs and other farm animals release huge amounts of methane into the atmosphere, which is a greenhouse gas and contributes to global warming.<\/p>\n
Raising livestock also means converting forests into agricultural land, meaning CO2-absorbing trees are being cut down, further adding to climate change. \u00a0<\/p>\n
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Juicy Marbles is just one firm creating plant-based vegan products, which are increasingly taking space on the supermarket shelves\u00a0\u00a0<\/p>\n
Factory farms and crop growing also requires massive amounts of water, with 542 litres of water being used to produce just a single chicken breast.<\/p>\n
As well as this, the nitrogen-based\u00a0fertiliser used on crops adds to nitrous oxide emissions.\u00a0<\/p>\n
Nitrous oxide is around 300 times more effective at trapping heat in the atmosphere.<\/p>\n
These fertilisers can also end up in rivers, further adding to pollution.\u00a0<\/span><\/p>\n Scientists have recently suggested that bringing plant-based meat to public institutions such as schools and prisons can help trigger a wider transition amongst the general public.\u00a0<\/span><\/p>\n ‘Favouring alternative proteins in public procurement policies globally could help to bring forward tipping points in their adoption,’ they say in a report.\u00a0<\/span><\/p>\n