{"id":79685,"date":"2023-10-09T13:29:12","date_gmt":"2023-10-09T13:29:12","guid":{"rendered":"https:\/\/posterboyedit.com\/?p=79685"},"modified":"2023-10-09T13:29:12","modified_gmt":"2023-10-09T13:29:12","slug":"revealed-the-beds-costing-up-to-540k-that-are-selling-like-hotcakes","status":"publish","type":"post","link":"https:\/\/posterboyedit.com\/lifestyle\/revealed-the-beds-costing-up-to-540k-that-are-selling-like-hotcakes\/","title":{"rendered":"Revealed: The beds costing up to \u00a3540k that are selling like hotcakes"},"content":{"rendered":"<h1>Would YOU spend \u00a3540,000 on a bed? The &#8216;sleep instruments&#8217; selling like hotcakes beloved by celebrities including Beyonce and Tom Cruise<\/h1>\n<ul>\n<li><span>Swedish bed-sellers H\u00e4stens sells beds that are handcrafted from horse hair<\/span><\/li>\n<li><span>Certain hotels around the world offer special suites with H\u00e4stens beds<\/span><\/li>\n<li><span>READ MORE:\u00a0I sell private jets to the rich &#8211; this is the industry&#8217;s biggest myth<\/span><\/li>\n<\/ul>\n<p>Would you pay \u00a3542,600 ($660,000) for a bed? Believe it or not, there are plenty who will.<\/p>\n<p>Swedish bed-sellers H\u00e4stens markets its handcrafted beds \u2013 which it labels \u2018sleep instruments\u2019 &#8211; at this price point, and they\u2019re selling like hotcakes. Celebrities that are rumoured to own a model include Beyonce, Brad Pitt, Drake, Tom Cruise and Angelina Jolie.<\/p>\n<p>The beds \u2013 which have a distinctive chequered pattern, start at \u00a320,584 ($25,000) and contain genuine horsetail hair \u2013 are designed to last. H\u00e4stens, a company that was established in 1852 in Koping in Sweden\u2019s Vastmanland County, offers a minimum 25-year guarantee, but recommends changing the topper every three to five years.<\/p>\n<p>A quote from the new book by H\u00e4stens CEO Jan Ryde, which is being published in January, reveals: \u2018We really don\u2019t know how old a H\u00e4stens bed can get\u2026 we have seen H\u00e4stens beds that are more than a century old.\u2019<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/09\/13\/76336001-12610387-Swedish_bedsellers_Hastens_markets_its_handcrafted_beds_above_wh-m-35_1696853959148.jpg\" height=\"453\" width=\"634\"><\/p>\n<p>Swedish bedsellers H\u00e4stens markets its handcrafted beds (above) \u2013 which it labels \u2018sleep instruments\u2019 &#8211; at \u00a3542,600 ($660,000) at the top end<\/p>\n<p>With such a substantial investment being made, H\u00e4stens wants its customers to be certain they\u2019re ready to make the purchase.<\/p>\n<p>Before taking the plunge, customers are encouraged to \u2018really try [its] beds out\u2019 by dozing in them, complete with a blanket, without a salesperson talking to them, in one of their in-store \u2018bed tests\u2019, H\u00e4stens reveals.\u00a0<\/p>\n<p>The company also recommends that clients come back and try out the bed for a second time. H\u00e4stens says that \u2018there is no such thing as taking too long to test a bed that you\u2019ll sleep in for the rest of your life\u2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/09\/13\/76335853-12610387-image-a-27_1696852972222.jpg\" height=\"423\" width=\"634\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/09\/13\/76335855-12610387-These_two_images_show_the_Hastens_store_on_Wigmore_Street_in_Lon-a-28_1696852976085.jpg\" height=\"423\" width=\"634\"><\/p>\n<p>These two images show the H\u00e4stens store on Wigmore Street in London. The company\u00a0offers a 25-year guarantee\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/09\/13\/76335857-12610387-Customers_are_encouraged_to_really_try_its_beds_out_by_dozing_in-a-32_1696853035581.jpg\" height=\"423\" width=\"634\"><\/p>\n<p>Customers are encouraged to try out H\u00e4stens beds by dozing in them, complete with a blanket in one of their in-store \u2018bed tests\u2019. Above is the H\u00e4stens store in Stockholm\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/09\/12\/76334697-12610387-image-a-22_1696851145424.jpg\" height=\"423\" width=\"634\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/09\/12\/76334695-12610387-The_Portuguese_city_of_Coimbra_is_home_to_the_Hastens_Sleep_Spa_-a-21_1696851145154.jpg\" height=\"423\" width=\"634\"><\/p>\n<p>The Portuguese city of Coimbra is home to the H\u00e4stens Sleep Spa &#8211; CBR Boutique Hotel (shown in the two images above), where all 15 bedrooms are decked out with H\u00e4stens beds\u00a0<\/p>\n<p>H\u00e4stens\u2019 \u2018Sleep Spas\u2019 crank the experience up a notch. These partner stores, which are located across the U.S, offer an even more unique approach to bed testing. The Financial Times visited a \u2018Sleep Spa\u2019 in New York and said that customers are invited to climb into bed in a \u2018dark, lavender-scented showroom\u2019 while wearing a \u2018pair of $220 (\u00a3183) booties made out of down duvet\u2019 before being instructed to \u2018wiggle\u2019 and \u2018say hello to the bed\u2019. A store representative talks customers through how the body should feel on the mattress during the experience, which takes around an hour.<\/p>\n<p>After your purchase, there\u2019s maintenance involved. To keep your bed in the best condition, it\u2019s advised you turn and rotate your mattress 180 degrees over specific time intervals, so the sleeping surface is adapted to your body and your sleeping positions, H\u00e4stens reveals.<\/p>\n<p>If you can\u2019t afford one of these pricey beds yourself, a hotel stay could give you a taster of the H\u00e4stens way of life.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/09\/12\/76333911-12610387-image-a-15_1696850302157.jpg\" height=\"423\" width=\"634\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/09\/12\/76333913-12610387-These_two_pictures_show_the_Hastens_Ultimate_Sleep_Suite_at_the_-a-16_1696850306435.jpg\" height=\"423\" width=\"634\"><\/p>\n<p>These two pictures show\u00a0the H\u00e4stens Ultimate Sleep Suite at the Lotte New York Palace hotel, where guests can choose from three different H\u00e4stens beds to sleep in<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/09\/12\/76333909-12610387-The_Infinity_Suite_in_The_Langham_London_hotel_which_has_been_gr-a-17_1696850315721.jpg\" height=\"453\" width=\"634\"><\/p>\n<p>The Infinity Suite in &#8216;The Langham, London&#8217; hotel, which has been \u2018graced with a H\u00e4stens 2000T bed\u2019\u00a0that\u2019s \u2018made of 37 layers&#8217;<\/p>\n<p>The Portuguese city of Coimbra is home to the H\u00e4stens Sleep Spa &#8211; CBR Boutique Hotel, where all 15 bedrooms are decked out with the company\u2019s beds and bedding to ensure the \u2018supremacy of sleep prevails\u2019.<\/p>\n<p>In London, there\u2019s The Infinity Suite in The Langham, which has been \u2018graced with a H\u00e4stens 2000T bed\u2019 that\u2019s \u2018made of 37 layers and over 200 kilograms (440lb) of carefully selected materials\u2019, the hotel reveals.<\/p>\n<p>And across the pond in New York, there\u2019s the H\u00e4stens Ultimate Sleep Suite at the Lotte New York Palace hotel, where guests can choose from three different H\u00e4stens beds to sleep in. The suite is priced from $10,000 (\u00a38,600) per night.<\/p>\n<p>Source: <a href=\"https:\/\/www.dailymail.co.uk\/travel\/article-12610387\/Would-spend-540-000-bed-sleep-instruments-selling-like-hotcakes-beloved-celebrities-including-Beyonce-Tom-Cruise.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Would YOU spend \u00a3540,000 on a bed? The &#8216;sleep instruments&#8217; selling like hotcakes beloved by celebrities including Beyonce and Tom Cruise Swedish bed-sellers H\u00e4stens sells beds that are handcrafted from horse hair Certain hotels around the world offer special suites with H\u00e4stens beds READ MORE:\u00a0I sell private jets to the rich &#8211; this is the&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Revealed: The beds costing up to \u00a3540k that are selling like hotcakes - posterboyedit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/posterboyedit.com\/lifestyle\/revealed-the-beds-costing-up-to-540k-that-are-selling-like-hotcakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revealed: The beds costing up to \u00a3540k that are selling like hotcakes - posterboyedit\" \/>\n<meta property=\"og:description\" content=\"Would YOU spend \u00a3540,000 on a bed? 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