{"id":81265,"date":"2023-11-15T07:08:37","date_gmt":"2023-11-15T07:08:37","guid":{"rendered":"https:\/\/posterboyedit.com\/?p=81265"},"modified":"2023-11-15T07:08:37","modified_gmt":"2023-11-15T07:08:37","slug":"disney-turns-100-this-year-and-its-wish-is-for-another-massive-hit","status":"publish","type":"post","link":"https:\/\/posterboyedit.com\/lifestyle\/disney-turns-100-this-year-and-its-wish-is-for-another-massive-hit\/","title":{"rendered":"Disney turns 100 this year and its Wish is for another massive hit"},"content":{"rendered":"

By <\/span>Michael Idato<\/span><\/span><\/span><\/p>\n

<\/p>\n

Disney turns 100 this year.<\/span><\/p>\n

Save articles for later<\/h3>\n

Add articles to your saved list and come back to them any time.<\/p>\n

In many respects, Walt Disney Animation Studios is, to slightly misquote Gilbert and Sullivan, the very model of a modern major studio. A billion-dollar library of assets playing out on one of the world\u2019s most successful streaming platforms while factories crank out shelves of action figures, acrylonitrile butadiene styrene posed and painted to mimic iconic moments from the studio\u2019s films and TV series.<\/p>\n

At its heart is the studio\u2019s chief creative officer Jennifer Lee, who wrote and co-directed Disney\u2019s mega-hit Frozen<\/em> and its sequel Frozen II<\/em>. As one of the few women leading a major Hollywood studio, she is a poster for modernity. And yet, at her side, is the imperceptible but ever-present ghost of the studio\u2019s founder, Walt Disney. In real terms, it is one of Hollywood\u2019s great silent partnerships.<\/p>\n

<\/p>\n

Moana and Flounder (from The Little Mermaid) meet in Once Upon a Studio.<\/span><\/p>\n

\u201cEveryone has their own idea of what would Walt think, and what it tells you is their relationship with Walt, whether it\u2019s as a ghost, it\u2019s the same relationship we have with the films and anything he created, which [is that it] becomes ours,\u201d Lee says. \u201cThe number one thing he said [in his lifetime] is keep innovating, keep taking risks, keep trying.<\/p>\n

\u201cI think about all the struggles he had, but also what his ultimate goal was \u2013 because what happens in a world, even more so, is people assume the goals, they assume what your intent is, they assume things, and that can make it really hard to see what you\u2019re supposed to be doing. You have to be pushing that all away, and you have to focus on, how does this make me feel?\u201d<\/p>\n

<\/p>\n

Disney latest big animation hope, Wish, features idealistic Asha and a little ball of cosmic force called Star. <\/span><\/p>\n

In one sense, Walt Disney Animation Studios is just one piece of the larger puzzle of The Walt Disney Company. The other pieces include Disney Entertainment (which oversees the Disney+ platform, Walt Disney Records and content assets such as Lucasfilm and Marvel); there is the company\u2019s sports empire ESPN and Disney Parks, Experiences and Products, covering everything from theme parks and a cruise line, to games and consumer products.<\/p>\n

But Walt Disney Animation Studios, which Lee steers, sits uniquely at the centre of the mosaic. It was founded on October 16, 1923, by brothers Walt and Roy Disney, who landed in Los Angeles from Kansas City, Missouri, with an eye on Hollywood, then in its creative infancy and filled with possibility for anyone with an entrepreneurial mind. This year marks the centenary of the Disney brand, but last month was properly the 100th anniversary of the animation studio, which was born when a monochromatic mouse named Mickey first stepped onto a steamboat.<\/p>\n

Walt Disney wanted to build a place where \u201cfamilies can come, bring their inner child and leave their troubles behind,\u201d says Lee, referring to both the studio\u2019s physically intangible story content, and its bricks-and-mortar assets, such as the iconic theme park Disneyland. \u201cHe said, I want people to feel they belong. Everyone is welcome. Those are the things he held on to, his true north, all the time. And he had to do that even when people said no.\u201d<\/p>\n

<\/p>\n

Walt Disney Animation Studios chief creative officer Jennifer Lee.<\/span>Credit: <\/span>Art Streiber<\/cite><\/p>\n

Disney\u2019s words sit with her when she\u2019s struggling, Lee says. \u201cEven when it comes to storytelling, [we] don\u2019t think from outside in, [we] don\u2019t carry the outside. There are plenty of people who can help me with the outside. I stay connected to the creative work, the storytelling, the concept of what do these films do?<\/p>\n

\u201cThese [stories exist] so people can see themselves, they can feel connected, they can find aspiration, they can find hope, they can see opportunities, they can laugh, when sometimes it is an escape from life,\u201d Lee adds.<\/p>\n

In transformational terms, even Walt Disney\u2019s own imagination might have struggled to grasp how far and wide the studio\u2019s vision has grown. From its first feature film, Snow White and the Seven Dwarfs<\/em> (1937) and the luscious Fantasia<\/em> (1940) to Toy Story<\/em> (1995), the Star Wars<\/em> and Marvel franchises, and the studio\u2019s most successful film ever, Frozen<\/em> (2013).<\/p>\n

The key to its success, Lee says, is that the business has achieved a unique balance in terms of creative and commercial ambition, in an industry where the latter often dominates the strategies of the landscape\u2019s biggest players.<\/p>\n

\u201cI have to make sure we\u2019re keeping our eyes on the right thing. And I think by having us be filmmakers, it gives us permission to do that, and I think it keeps that part pure, which I think it has to be. It gets harder and harder to do that. And so you need folks who are a part of that, with that commitment, making sure it stays there,\u201d Lee says.<\/p>\n

The studio is marking its centenary with two very different productions. In Once Upon a Studio<\/em>, written and directed by Dan Abraham and Trent Correy, Disney characters step out of the frames hanging on the walls of the studio\u2019s Roy E. Disney Animation Building and get organised for a group photo to mark the anniversary. Wish<\/em> is a more conventional Disney film, which takes its name from the lyrics of the song When You Wish Upon a Star<\/em>, originally written for the character Jiminy Cricket in the 1940 film adaptation of Pinocchio<\/em>. In it, Asha (voiced by Ariana DeBose) senses a coming darkness and wishes upon a star to save her kingdom.<\/p>\n

<\/p>\n

Disney\u2019s first feature film, Snow White and the Seven Dwarfs, from 1937.<\/span>Credit: <\/span>Disney<\/cite><\/p>\n

The intention of the two pieces, in terms of meeting the moment, is to create a feeling of celebration, Lee says. \u201cWe have to put that first, that\u2019s what Walt wanted, and that\u2019s what we do,\u201d Lee says. \u201cWhat I love about Wish<\/em>, too, is that it\u2019s not afraid to go there, it\u2019s a big epic story, there are some tough moments, but it also doesn\u2019t take itself too seriously.\u201d<\/p>\n

Significantly, it is the studio\u2019s first fully original fairytale, Lee adds, in that it is not based on the works of literary figures such as Hans Christian Andersen or The Brothers (Jacob and Wilhelm) Grimm, whose works have inspired many Disney stories. \u201cEven Frozen<\/em>, where I think we went way far away from the source, [we] still had that source,\u201d Lee says. \u201cAnd what I want people to see is, we\u2019re not afraid to continue to take risks, but at the same time, celebrate what we\u2019re a part of and have always been, and the parts of our legacy that we all connect with, that we have made sure that those come with us on this journey.\u201d<\/p>\n

In the past few years, the landscape has shifted significantly around Disney and its traditional studio peers. Disney has had to deal with the declining box office for its well-flexed Marvel and Star Wars film assets, as well as a turbulent shift in management. Chairman Bob Iger retired, but returned after his replacement Bob Chapek was fired following a bruising clash with Florida governor and self-styled culture warrior Ron DeSantis. Iger also took a hammering after calling the demands of striking actors and writers \u201cjust not realistic\u201d.<\/p>\n

<\/p>\n

Frozen is studio\u2019s most successful film to date. <\/span><\/p>\n

The studio also very much needs a hit. After Luca<\/em> and Encanto<\/em> went (more or less) straight to Disney+ during the pandemic, the next two Disney animated features failed to fire. In 2022, Toy Story<\/em> spin-off Lightyear<\/em> earned just US$226 million off a US$200 million budget (factoring in marketing costs, an on-paper loss) and Strange World<\/em> earned just US$74 million off a US$180 million budget. Frozen III<\/em> is one certainty for 2024, but another box office success would not be unwelcome.<\/p>\n

Meanwhile, at a century, Disney is \u2013 extraordinarily \u2013 not the oldest studio in Hollywood. Universal Pictures and Paramount Pictures, both founded in 1912, are older. But despite its age, Lee says its future is assured in the hands of the increasingly younger employees who surround her. \u201cThey are brand new, right out of college, they\u2019re fighting for a new future, and they want their voice to be heard,\u201d Lee says.<\/p>\n

\u201cThey are so talented, they may not have the experience yet, but they have the fire. And the folks who have been there for 45 years, they bring experience, they bring truths, they bring hard lessons. There\u2019s no one person that makes these films. There are those of us who carry the vision, but to me, it\u2019s that tug-of-war of ideas [that makes it work].<\/p>\n

\u201cYou put a thousand people together, and you\u2019re going to get a combination of so many parts of life, and they care so passionately because Disney is part of their soul too.<\/p>\n

\u201cEveryone who comes there comes there with a dream to be connected to that, and that they take very seriously. But they all have a very different idea of where it should go. All you can do to make sure there\u2019s a true north.\u201d<\/p>\n

Once upon a time in Disneyland<\/strong><\/h3>\n

1923: Walt and Roy Disney form Disney Brothers Cartoon Studio<\/strong>
Two young men from Kansas City, Missouri, Walt and Roy O. Disney came to Los Angeles and founded Disney Brothers Cartoon Studio. Their first project was a series of comedic, silent short films, the Alice<\/em> comedies, about a live-action little girl named Alice (Virginia Davis) and an animated cat, Julius, exploring animated worlds.<\/p>\n

1928: Mickey Mouse debuts in Steamboat Willie<\/em><\/strong>
One of the first cartoons with synchronised sound and a fully post-produced soundtrack, Steamboat Willie<\/em> marks the debut of Mickey and Minnie Mouse. It was the third Mickey Mouse film produced (after two silent films, Plane Crazy<\/em> and The Gallopin\u2019 Gaucho<\/em>) but the first to secure a distribution deal.<\/p>\n

<\/p>\n

Where it all began: Mickey Mouse in Steamboat Willie.<\/span>Credit: <\/span>Archives<\/cite><\/p>\n

1937: Disney\u2019s first feature film, Snow White and the Seven Dwarfs<\/em><\/strong>
Disney\u2019s success in animation emboldened Walt to produce the first animated feature-length film, an adaptation of the fairytale Snow White and the Seven Dwarfs<\/em>. The film was a critical and commercial success, securing nominations for eight Oscars, including best picture, and winning two: best original score and best original song for Heigh-Ho<\/em>.<\/p>\n

1940: Disney\u2019s most ambitious feature film, Fantasia<\/em><\/strong>
Snow White\u2019s success was followed by the animated Pinocchio<\/em> in 1940 but the studio\u2019s third film, Fantasia<\/em>, was transformative. Fantasia<\/em> was composed of eight animated segments accompanied by classical music pieces, conducted by Leopold Stokowski. The film\u2019s most memorable sequence is The Sorcerer\u2019s Apprentice<\/em>, featuring Mickey.<\/p>\n

1955: Disneyland opens in Anaheim, California<\/strong>
One of the first public-facing commercial film studio ventures, Disneyland was divided into areas such as Frontierland, Fantasyland and Tomorrowland. Some of the park\u2019s rides, such as It\u2019s A Small World, Pirates of the Caribbean and the Haunted Mansion would become cultural icons. Disney World in Florida opened in 1971, followed by Tokyo Disneyland in 1983, Disneyland Paris in 1992 and other parks around the world.<\/p>\n

<\/p>\n

There have been various incarnations of Mickey Mouse over the years, including in the 1940 film Fantasia.<\/span>Credit: <\/span>Disney<\/cite><\/p>\n

1995: Disney\u2019s first Pixar film, Toy Story<\/em>, is released<\/strong>
The first entirely computer-animated feature film was an artistic turning point for Disney, which had built an empire on traditional hand-drawn animation, including Cinderella<\/em> (1950) and The Little Mermaid<\/em> (1989). Toy Story<\/em> earned almost US$400 million at the box office; roughly equivalent to US$800 million today when adjusted for inflation.<\/p>\n

2004-2012: Disney\u2019s billion-dollar expansion<\/strong>
In just under a decade, the studio underwent extraordinary growth, acquiring some of the most valuable cultural assets in the film and TV world: the Muppets in 2004 for US$75 million; Pixar Animation Studios in 2006 for US$7.4 billion; Marvel in 2009 for US$4 billion; and Lucasfilm, which owns the Star Wars franchise, in 2012 for US$4 billion. Those assets would form the engine of the studio\u2019s streaming service, Disney+, launched in 2019.<\/p>\n

<\/p>\n

Woody in Pixar\u2019s original blockbuster Toy Story (1995).<\/span>Credit: <\/span>Disney\/Pixar<\/cite><\/p>\n

2013: Disney\u2019s most successful film ever, Frozen<\/em><\/strong>
Inspired by Hans Christian Andersen\u2019s The Snow Queen<\/em> and starring the voices of Kristen Bell, Idina Menzel, Josh Gad and Jonathan Groff, Frozen<\/em> gave us Anna, Elsa, Olaf and Sven. Frozen<\/em>\u2019s worldwide box office earnings topped US$1.3 billion, making it the highest-grossing animated film of all time and the first Disney film to win the best animated feature Oscar. (The film\u2019s hit song, Let It Go<\/em>, also won an Oscar.)<\/p>\n

Once Upon a Studio <\/em>is streaming on Disney+. Wish<\/em> will be released in cinemas in Australia on December 26.<\/strong><\/p>\n

Most Viewed in Culture<\/h2>\n

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